Wrong Way by Robert Fornal

Dear Association Executive: You Are Not Providing Education!

Note: Revised and reposted from a 2011 post. Dear Association Executive: Is education in your organization's mission statement? If not specifically mentioned, it's probably in your strategic plan. Isn't it? If not, it should be! How Much Do You Budget For Education? So let me ask you an important question: If education is in your … [Read More...]


2014.09.04 What's All This Then by Dave Mathis, on Flickr

Your Conference Logo Needs Policing

Ok, you get it – Your Conference is a Brand. You’ve moved beyond the “annual meeting” into something more meaningful to your attendees. You’ve got your conference mission. You know how your conference will advance the profession and what’s in it for your participants. Now it is time to put … [Read More...]